Art of Floristry 101

Origins of Flowers and the Industry

In this article, we explore the history of the art of floristry. We talk about how it became a booming industry today. Then, we share with you the roles florists play in their communities. This will help you understand their influence on both customers and gift recipients. As florists, we dedicate our efforts to help you express yourself. We help you find the perfect bouquet for all affairs. Whether it's a birthday, romantic date, company events, or funerals - you got it!

See our next article to learn the basics of floral design. With the right use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later on, it included wholesale orders of bulk flowers. It also sold supplies for the care and treatment of tender blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into refined arrangements. Soon, this led to the business of selling them to local customers. Floristry is crafting a selection of blooms and plants into a stunning arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people call it "floral design" or "floral arts".

Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops began making frequent and exciting developments to their process. As a result, floristry rose up in the market all over America and around the world. To keep up, most flower shops deliver straight to the customer or their receiver. They also offer the choice of placing orders online for convenience. Today, floristry has come to be an important part of people's lives. Indeed, flowers have become crucial in the decoration and motif of different events. Many organizations have cropped up as sources of information for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are terrific sources of news and ongoing trends in the industry. They suggest different arrangements for all sorts occasions. They also steer clients to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of many of the most important moments in people's lives. Given that, our team of experts commit to ensuring top quality service at all times. We strive to help our clients get the most wonderful bouquet for their needs. As florists, we help people share themselves through custom bouquets and arrangements. With this, they can enjoy the most important events and milestones in their lives. As florists, we help people:

  • Express love with attractive long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom arrangements and other flowers
  • Perk up someone's stay in a hospital
  • Add the fantastic touch to parties and other events
  • Remember loved ones with spectacular floral tributes at their wake and funeral
  • Make any event impressive with floral arrangements suited to their theme and design/li>


Read all about Color Wheel and Harmonies in our next article.